While we’ve passed into the period of half-mourning the demise of greatest-home-magazine-of-all-time Domino, we hardly thought we were ready to jump back into the game. These processes take time, after all: time to heal, to think, to gradually and slowly let the light back in, to allow sun and laughter to begin to touch those darkest recesses of sadness and regret. We need, to put it simply, time to recover. Unfortunately for our histrionic melodrama, Reader’s Digest Association knows of no such path.

And, fine, we do love a rebound.

With a launch coming soon and details even sooner, Advertising Age’s Nat Ives reports that Reader’s Digest is adding to the incredibly-diminished worldwide stable of shelter titles with a magazine called—ready for it?—Fresh Home. Apparently, it’ll be the young, hip, fresh, totally awesome decorating title for people who aren’t so into Cottage Living Country Patio or Living Country Patio Cottage, for people who are more likely to shop at West Elm than the Bombay Company, for young upstarts who’d like to know just what to do with the combination of many ribbons of sequined silver and an old chassee. The people who…. fuck, we’re back into bargaining, read and loved Domino.

Lest every freelancer’s heart rate rise with the news of yet another editor to convince about why this kelly green canvas window treatment is in fact utterly superior to this one and also here’s a cool designer everyone knows about has never heard of, the downside: they’re gonna be going ahead and, um, “repurposing” content from a sister Australian version.

But wait! What about the internet! Fresh web content for Fresh Home Magazine! Right? Right?? Sorry. Thanks.

Reader’s Digest Defies Housing Market With Shelter Magazine [Advertising Age]