Last week, we brought you the story of branding guru to the stars Peter Arnell of the Arnell Group. ‘Twas he that done the redesign that done in orange juice—until Tropicana changed its mind and canceled the new packaging. What did we learn from this episode? Two things: 1. Arnell is one part whiz to two parts WTF and 2. We have to listen to our own commentatorizers. Noted designage last Thursday: “Arnell is also responsible for the much-maligned GOOP newsletter ‘written by’ Gwyneth Paltrow.” Now this might have been clairvoyance, or it might have been common knowledge. But either way we would like it entered into the books that we knew it before other folks did. Or anyway, designage knew, and thus so did we. Oh, and to the other commentatorizer—if you think the image to the left is spooky, just look at Arnell before the weight loss…

Gwyneth Has No Real Friends [Gawker]