Hum dee-dee. Oh! Why, hello there. Nice to see you again. Say—did you hear the news?

Despite the plunge in real-estate values, most Americans remain very proud of their homes. So interest in home decorating and interior stories is fairly strong, even with the slumping economy and the closure of Domino magazine.

Thank you, David Ward of PR Week, for giving us hope in these excremental times. But aren’t there any, you know, trends, such as design writers like ourselves can look out for? Coming right up:

…home decor media is shifting away from aspirational coverage toward cost-effective projects.

Design editors and writers, be on the lookout for the following pitches: flacks will “highlight the eco-friendly features of [their] client’s products”; they will deploy “high-quality images with every pitch”; and they will assault us with samples so that we can see how easy it is to be green with the splendiferous econo-trinkets they’re hawking. But can we really bemoan the PR-ization of recessionary design if it’s necessary to promote quality products that suit the times? Yes, but let’s do it nicely.

Home Design Coverage Still on Solid Ground [PR Week]