Architects, Ludicrous Speed
Top Ten Ludicrous Architecture Firm Names
02 Apr 2009 @ 11:47 AM
The news that HOK Sport Venue Event has—quite possibly—turned itself into Populous has opened the mental floodgates over here at HQ, turning off the faucet of reason and on the tap of insanity. And so, herewith, the Top Ten Ludicrous Names Given to an Architecture Firm.
1. Studio Gang
Because as much as we know it’s Jeanne’s last name, there’s just something about it that tickles our receptors, and we’re not talking in an architecture way. Because we’re talking, to be frank, in a Bunny Lebowski way.
2. Atelier Bow Wow
Because Ruff!
3. MTR, MTM, RCR, ON-A, XSPRL, EMBT, NO.MAD (tie)
Because it isn’t a Spanish architecture firm unless it’s an easily mix-up-able acronym, and because they take the cake for style over substance.
4. Coop Himmelb(l)au
Because firm names should be firm names, not titles to a junior-year intro to media theory term paper. (That means no parentheses.)
5. R&Sie(n)
Because not only does this name have a post-critical paranthetical, it sounds, when pronounced in French—AIR-ay-see-EH—like “heresy.”
6. Office for Metropolitan Architecture
Because it’s so boring it’s perfect, and allowed for AMO.
7. Foreign Office Architects
Because it makes no sense what they’re foreign to, nor where there office is.
8. BIG Architects
Because see above, re: Gang.
9. Asymptote
Because if tendency is infinity the limit is zero, and that just reminds us of Mean Girls.
10. Morphosis
Because we’ve been living in a dream world, Neo.
Got more and more better? Leave additions in the comments.
—Eva
Comments [4]
Thanks Eva,
Great List, would have been nice to see the firm names hyper linked to their websites though. Best of Luck
Linda
twitter @archininja
I few years ago I worked with an Italian firm named Hobag. It made for some difficult conversations.
http://www.hobag.it/
Great list, but there are a few winners in NYC you left out:
Lo/TEK
nARCHITECTS
Archi-Tectonics
It's the pretentious word-play and vapid syntax manipulation that does it for me!
nArchitects...I did consulting for them on the Switch, it always came out something like Narco-tects