Left the Building
Left the Building: Hagberg, Volner Out at Edificial
07 Apr 2009 @ 1:35 PM
Just last week, during the moment in which we, respectively, signed our dental care receipt (no insurance for us!) and toodled around the Arctic Circle, where we live, we discovered that Edificial was, in fact, being cut loose. Shut down, Alec Baldwin style, by which we mean to say “put on hold.” We heard via friendly corporate-y mumbo-jumbo-y email that it was something to do with “the awful (and perhaps worsening) economy,” to which they responded with our typical semantic flair: “Although we’re sad to see the blog go, we understand Breaking Media’s decision. If, at some point in the future, the investors should want to resurrect it, they have our blessing.”
Let’s break it all down. Edificial was beta-launched in early January, hidden behind a complicated website screen sort of thing, and soft-launched on February 1. Readership was in the legions from the very first post, and continued to grow through the introduction of features like LingoWatch, Monday is Mean Day, Thursday is Cute Day, House&HomeWatch, and the random charticle lists we suddenly found ourselves rocking. Edificial was billed as an alternative to the “lively and on-the-ground discussion forums” that so frequently put us to sleep, and we will say that we found reading it to be an often slightly amusing experience that led us to mostly chuckle and occasionally guffaw.
We’re not sure what’s going to happen with Eva and Ian, who will remain at the site through Friday. We asked them, and they looked at us like we were bending the space-time continuum. We sort of were. Then we asked them again, and they slapped us quickly across the collective face, told us to get the frak over ourselves, and do that collaborative nexus of collective nexuses project they’d always been talking about. Something about a book? An exhibition? Architecture-themed luau? Reporting not being our forte, we neglected to write it down.
Still, we were glad they gave a shot.
We’re glad we gave it a shot.
—Eva