Publications, RecessionWatch
Gimme Shelter… Then Take It Away??
08 Apr 2009 @ 9:24 AM
It’s tough times for the kids. First House & Garden folded, then domino, then Fulcrum, and now… and sorry, we mean holded, us. Still, we’ll confess to having had a few dreams here and there. Regular features for the shelter magazines that remain. We were thinking “Eva and Ian Talk About Architecture in a Print Format,” perhaps a little “Edifissure” column. Unfortunately, looks like it’s gonna be our architectural-themed party-planning company that’ll be pulling in the real funny money, as word comes—via Women’s Wear Daily, via erstwhile Official Edificial Contributor Stephen Zacks—that magazines are just as pigf*cked as we are. Let’s play with some numbers, shall we?
Herewith, the Edificial Index.
2: number of new beauty product-focused columns in Coastal Living.
2: number (at least) of new beauty product-focused advertisers in Coastal Living.
22: percentage Elle Decor ad pages are down.
27: percentage Metropolitan Home ad pages are down.
70: percentage of new House Beautiful advertisers.
190: pages in Metropolitan Home.
253: pages in Elle Decor.
10: number of pennies Architectural Digest publisher says the title “doesn’t do design on.”
50: percentage Architectural Digest ad pages are down.
80: age, in years, Architectural Digest editor Paige Rense will imminently turn.
1: flatly denied item that Rense will be replaced.
8: dollar amount that typical Architectural Digest contributors are paid per word.
350: exhibitors at this year’s Architectural Digest home show.
250: exhibitors at last year’s Architectural Digest home show.
235: monthly cost of a mid-grade Freelancers Union insurance plan.
14: average number of times, per day, that we contemplate opening a bakery.
4: number of offers from our mother to “stay in my spare bedroom.” In Aberdeen.
Memo Pad: Less Shelter [WWD]
—Eva