We like to take our time over here. Self-imposed wait of seventeen hours between announcement and posting, long ponderous talks in which we debate the relative merits of starting with yet another moment of self-reference versus a stab at un-self-consciousness, the pleasure of reading and re-reading our saved drafts, over and over again.
So it’s a good thing the redesigned MoMA website is taking four days to load. We started getting on at about 10:13am and it’s now 10:17. First total blankness, then the window type came in, then an orange bar at the very bottom. Layout is very spare—five boxes, each representing a different aspect of the museum (exhibitions, shop, the collection, plan your visit, join online) and mirrored by the five new categories (visit, explore, learn, support, and shop.) Wait! Breaking! The categories change! What used to be a picture of people hanging out in the gallery underneath that green helicopter is all of a sudden “Find a program,” now “Research Resources,” now “Online Activities.” We’re getting a few glitschy little question-marky symbols up where some of the boxes were changing from images of the collection/exhibition to bright color backgrounds.
And…. now we’re walking ourselves through Online Activities. This is cool. Audio, video, focused exhibition sites. (It occurred to us for a split second as we received last night’s announcement that the entire MoMA.org redesign might have been inspired by the completely amazing Design and the Elastic Mind site, and hope remained eternally sprung until about now, where we’re still waiting for MoMA Multimedia to load — and! Only two minutes and it’s up. Sort of.)
So. A website that takes a long time to load isn’t all that exciting. But an entirely different approach to interacting with a museum’s collection and exhibitions is. We tend not to want to talk about the art while we’re there—something about the pressure of performance anxiety leads to silly observations like “Bruce Nauman is neat!” and “Olafur Eliasson is bright!”—but we do often find ourselves craving a little bit more to look at or think about as we realize just how much of an effort it is to get up to 53rd St. We’re reminded of the MoMA every time we leave our borough through the Atlantic/Pacific St stop—the subway station is, courtesy LVHRD’s parent company thehappycorp, plastered with 58 reproductions in an effort to remind New Yorkers that the museum is just as much theirs—and every time we rue the fact we haven’t yet committed to our MRS degree and still have to support ourselves by this odd thing vaguely known as “work,” we’re sort of intrigued by the idea of being able to interact with art in an online format.
The MoMA isn’t entirely ahead of the game with this one, and there’s a Rauschenberg ouevre’s worth of bugs to work out. But the new website is a straightforward acceptance of our connection-through-isolation, of our increasingly virtual reality, of our, ahem, “mediated experience.” For instance, we’re watching the installation of Hirst’s John: John right this very moment. And now, with our breakfast, we’re going to observe a little LeWitt. Not bad for an internet.
Just get it working, m’kay?